Top Fashion Games on iOS in the UK: Q3 2025 Performance

In the third quarter of 2025, the fashion gaming category on iOS in the UK showcased varied performance trends among the top five applications, as reported by Sensor Tower.

Skincare Time: Makeover ASMR from DO VAN HUY saw its weekly downloads fluctuate, peaking at around 10K in late July. However, its active user base experienced a steady decline from approximately 35K to 13K by the end of September.

Paper Doll Makeover & Dress Up by Getsmart LLC maintained a consistent upward trend in downloads, reaching about 6.5K in late July, while its active users steadily increased from 37K to nearly 49K throughout the quarter.

Merge Studio: Fashion Makeover from Paxie Games recorded a slight decrease in weekly downloads, falling from approximately 5.4K to 3.7K. The revenue trend was similar, with earnings starting at $10.5K and decreasing to around $6.7K weekly by the end of the quarter. Active users remained relatively stable, fluctuating around 13K.

Glow Fashion Idol by Crazy Labs experienced a notable increase in revenue, starting at around $7.1K and climbing to $12.6K by September. Downloads also rose, particularly mid-quarter, peaking at 6.9K. The active user count grew from 13K to over 20K, reflecting increased engagement.

Lastly, Beauty Tiles: Story & Makeover from Pexix Inc. showed stable download numbers around 4.5K for most of the quarter, though they dipped to 2.9K in September. Revenue followed a downward trend, beginning at $3.3K and ending at $2.4K. Active users saw a slight rise to 10K before a gradual decline.

These insights provide a snapshot of the dynamic performance within the fashion gaming category, with more detailed analytics available through Sensor Tower.